News convergence today

News convergence today
March 3, 2015 Karen Simmons

As I’ve been writing, reading and reporting news at KUAC and in my journalism classes the last week, an idea has been floating through my mind. The incredible power of media convergence has lingered since I read Searchlights and Sunglasses by Eric Newton. I’m well aware media has been evolving at technology’s side the last 25 years, but this partnership’s efficacy is just beginning to be revealed.


WFLA newsroom tv studio convergence

WFLA newsroom tv studio convergence

I often think being a journalist means working on your own – looking for stories like a lone wolf, the way traditional print journalists did in the movies – always in competition with one another. Newton described today’s post-industrial journalism methods as an advantage. When it comes to media convergence, he has an encouraging message for young journalists; to “embrace transparency” and use the many connections today’s technologies provide. IFRA’s Newsplex explains it this way, “using the possibilities and strengths of different channels, to reach the audience at any given place, and at any given time via the most appropriate media.” Now more than ever, there are countless gifted journalists connecting on a platform as versatile as the mind can reach.


The multimedia reality of news reporting today

The multimedia reality of newsrooms today

Newton says creating news together gives each wolf the ability to find out where they fit in the pack. We’re given the ability to “focus energies” on the aspects of journalism we find enjoyable. News organizations taking this approach will likely create better content and even greater journalists. The News Center in Tampa Florida turned heads when they decided to merge the publications of a partner TV news station, WFLA and an online news site, The tri-organization working on a broadcast, web design and print format framed today’s joint TV, newsroom practices used by organizations like CNN and BBC.


Sharing media between news organizations today is increasingly encouraged and practiced, giving journalists more liability. Reporters must do even more fact checking when searching and accepting news from second, third or fourth sources. The traditional methods of first-source newsgathering may even start to seem more logical at times. In some cases it will be the most efficient way, which is an important situation journalists must learn to handle as old and new methods in media make their transition.

Karen is a local who dreams of soon living outside her home state of Alaska. She explores all aspects of journalism, but prefers the written word. She enjoys sketching, comedy, and reading graphic novels.


  1. Brian Patrick O'Donoghue
    Brian Patrick O'Donoghue 3 years ago

    Gogle Search offers this: con·ver·gence
    “the process or state of converging.”
    Applied to media, convergence emphasizes the differences in traditional media pages, channels and networks. Aren’t we already beyond that?

  2. David Spindler
    David Spindler 3 years ago

    I like Newton’s quote saying creating news together will much likely give us each other a chance to figure out where we stand in the realm of news, what we are most comfortable at. I do agree that if news organizations take this approach, they will likely create better content for future journalists.

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