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Media Matters

Eyes on the industry

  • NYT

    ‘Snow Fall’ heralds power of Internet media storm

    I remember reading The New York Times’ story Snow Fall: The Avalanche at Tunnel Creek in a class. At the time, we were looking at the writer’s approach to fully retelling an event by means…

  • personalizing your news

    The limiting power of the unlimited

    Amazing, but ultimately – spooky, that’s my reaction to the existence of software that enables news organizations and other digital publishers to tell how far people actually read viewing online content. Newsonomic’s Ken Doctor evaluates…

  • Audience diversification takes open-eyed decision makers

    Staff at many institutions lament the fact that their audiences all seem to come in one particular flavor: that of the omnipresent straight, white, cisgender man between the ages of 18 and 35. If a…

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